We work to strengthen Black Diaspora and Global Majority-led organisations and their leaders, advance their holistic wellbeing while driving systemic change in the VCSE sector.‍ ‍

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Our Mission

We support and strengthen leaders of the Black Diaspora and Global Majority through Marketing, Mentorship, and Advocacy, providing solution-driven digital storytelling, leadership wellbeing support, and systemic research that moves leaders out of survival mode and into an energy of abundance.

The leaders we support often bear the weight of systemic inequality while driving vital change in their communities. As two leaders of African heritage, with a combined 21 years of experience working in the VCSE sector, we see too often the lack of equity for funding, resources, and mentorship; creating a narrative for leaders who look like us, to accept “trickle down” access, leading to realities of scarcity and “unworthiness”.

Through our client work and our research, we address these narratives, not from a place of blame, but from a place of empowerment. For our clients and the industry, we create pathways for systemic change that redistribute wealth and opportunity and redefine what impact and leadership look like. We celebrate and uplift lived experience so that everyone is seen, heard, and supported, enabling aligned, authentic support for all communities.


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Our Vision

We envision a world where lived experience is not reduced to a token or buzzword, but recognised as expertise, honoured as a source of wisdom that drives real, measurable change.

We want to see a future where racial and gender inequality are eradicated, and where every person can live in dignity and worthiness, rooted in love, peace and collective action.

For this world to exist, leaders in the Black Diaspora and Global Majority who are doing vital community-based work must have the safety, resources, and support to serve fully and authentically. This means access to fair funding, operational stability and well-being support so that they can sustain themselves while sustaining their communities.

Our vision is that by combining our skillset to modernise storytelling, support leaders’ wellbeing and bring awareness to the systemic inequalities consistent within the VCSE sector, through quantitative and qualitative data, we contribute to building a more equitable economy and a safer, more just world.

We envision a world where these leaders are not ignored or expected to fight for survival, but are resourced, valued, and recognised in shaping solutions for their own communities.

Meet the team

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Victoria Abrahams

Founder, Executive & Managing Director

My collective motivations centre on redefining and actively reshaping what social justice and equity look like in practical terms for communities of colour, from leadership through to funder. Since 2020, the 30+ leaders and organisations I’ve represented have shared this same commitment.

Coming from a background in human rights law, I moved into the VCSE/non-profit sector after serving as a community leader in the women’s health space both in the U.K. and East Africa. I bring first-hand experience of the demands, challenges, and transformative impact of community leadership. With over 15 years of experience as a fundraiser and advocate, I offer clients a strong blend of strategic insight and presentational awareness, grounded in a deep understanding of how the VCSE sector operates.

My advisory work has ranged from supporting large, multi-million charities on six-figure government contracts to guiding grassroots leaders who run micro-organisations on limited self-resources. I am excited to expand my consultancy practice to include Leadership Evolution and Mentoring programmes for Global Majority grassroots leaders.

As a second-generation immigrant from apartheid South Africa and someone who has personally experienced burnout from the pressures of sustaining a community-based organisation, I am deeply committed to empowering communities and leaders of colour through reducing reactive, survival-mode decision-making. Our programme supports leaders in reclaiming a sense of worthiness and groundedness that is central to the equity-centred approach that underpins my work.

Get started with Grassroots2Growth today.